Direct Air Capture

A trillion-dollar carbon removal market?

So the conversation about plausible future market size is a very important one, even with all the caveats. But if we’re going to engage it, it’s important that we frame it up well and see the question(s) with clear eyes even when the future is opaque. There’s still a lot of muddle in our public dialogue about carbon removal. People often mistakenly equate permanent carbon removal with direct air capture (DAC), or conflate carbon removal with carbon capture for emissions reduction purposes. Even the sophisticated Liebreich / Friedmann discussion had many moments of treating carbon removal and DAC interchangeably, as if the vast majority of the $200B hypothetical future market they were debating would be a DAC market. 


Read the full article by Dai Ellis on The Great Unwind.

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